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Applying the Business Model Canvas
Rating: 4.3 out of 5(32 ratings)
134 students

Applying the Business Model Canvas

Design, Align, and Test Your Business Model
Created bySteven Imke
Last updated 2/2019
English

What you'll learn

  • Create a one-page visually-based business model that describes a business, lays out its design to new members, identify challenges, and spot opportunities to pivot your business model to maximize profits.

Course content

5 sections • 17 lectures • 1h 51m total length

  • Introduction of Steve Imke (Optional)6:48

    This lesson is a quick history of the presenter’s business experiences and how he came to develop and teach this program

  • Agenda0:34

    This is a short lesson that describes the agenda for the program.

  • The Changing Business Landscape9:17

    This lesson looks at how the business landscape has changed in the past few years and describes why every business needs to develop a visual business model.

Requirements

  • No previous knowledge is required.

Description

In the course you will learn how this relatively new and more visually-based business planning methodology allows you to describe, design, challenge, invent and pivot your business model.  The course is chocked full of real-world example to demonstrate how you can apply the business model to your business.  

The consists of:

  • 1 hour and 50 minutes of on-demand video in 16 lessons
  • 44 supplemental articles
  • 3 downloadable resources including an online Business Model Canvas tool
  • 1 Free eBook "Applying the Business Model Canvas - A Practical Guide for Small Business"

The course is great for people starting a new business or for entrepreneurs who are already in business and looking for greater traction.  

This course not only covers the nine basic building blocks associated with Alexander Osterwalder's business model canvas but also includes four additional environmental forces blocks to verify that your business model can compete in a changing external environment.

At the end of the course, you will not only be familiar with the business model canvas but will be able to apply the business model canvas to your business.

Who this course is for:

  • Anyone writing business plans, strategic plans, or wanting to document/describe existing business models or respond to changing business environment.

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